![]() ![]() Every day the media buzzes with excitable stories about how this or that start-up company offers convenient benefits to people through this or that exciting new fintech app. The argument I will make is a contrarian one. The acquisition is of power: once the merger is complete, Big Finance and Big Tech will have power over us on a scale never before seen in human history. The merger is between the forces of Big Finance and those of Big Tech. ![]() This book is about a merger and an acquisition. Is the end of cash the end of true privacy?Īnd is our cloudmoney future closer than we think it is? Read more Who benefits from a cashless society and who gets left behind? He explains the technical, political, and cultural differences between our various forms of money and shows how the cash system has been under attack for decades, as banking and tech companies promote a cashless society under the banner of progress.Ĭloudmoney takes us to the front lines of a war for our wallets that is also about our freedom, from marketing strategies against cash to the weaponization of COVID-19 to push fintech platforms, and from there to the rise of the cryptocurrency rebels and fringe groups pushing back. He dives beneath the surface of the global financial system to uncover a long-established lobbying infrastructure: an alliance of partners waging a covert war on cash. In Cloudmoney, Brett Scott tells an urgent and revelatory story about how the fusion of Big Finance and Big Tech requires “cloudmoney”-digital money underpinned by the banking sector-to replace physical cash. And the great battle of our time is the battle for ownership of the digital footprints that make up our lives. But what we’re told is a natural and inevitable move is actually the work of powerful interests. The reach of Corporations into our lives via cards and apps has never been greater many of us rarely use cash these days. Diving beneath the surface of the global financial system, Brett Scott uncovers a long-established lobbying infrastructure waging a covert war on cash, as banking and tech companies promote a cashless society under the banner of progress.įrom marketing strategies against cash, to the weaponization of Covid-19 to advance fintech platforms, and the cryptocurrency rebels and fringe groups pushing back, Cloudmoney takes us to the frontlines of a war for our wallets that is also about our freedom.Axiom Award Gold Medalist for Business Commentary Who benefits from a cashless society and who gets left behind? Is the end of cash the end of true privacy? And is a cashless future closer than we think?Ĭloudmoney tells a revelatory story about the fusion of big finance and tech, which requires physical cash to be replaced by digital money or 'cloudmoney'. But what we're told is natural and inevitable is actually the work of powerful interests: the great battle of our time is for ownership of the digital footprints that make up our lives. And the reach of corporations into our lives via cards and apps has never been greater. If you want to understand what money is - and what it is in danger of becoming - start right here' KATE RAWORTH, author of Doughnut Economics 'A brilliant, fascinating and utterly accessible book. ![]()
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